Tuesday 26 August 2014

This has been such a busy summer for us! We are right in the middle of planning our new campaign that will be launched in the autumn. We have been getting together as much as possible and have now got our new logo ready to go, have been working on some radio activity and have been writing our campaign literature. As part of the new campaign we carried out some vox pops in Liverpool City Centre last week to ask people about the new campaign subject matter (that will be revealed soon) and it was great to see that most people have an opinion that is similar ours!

On Friday we are going to take a trip to Manchester to deliver the postcards that we collected in support of our Smokeoff Campaign. We have 10,000 postcards signed by the public in favour of Coronation Street and Eastenders removing smoking images before the watershed. We shall be taking these, along with a letter explaining why we chose to collect the postcards and what the campaign is about, to Granada in the hope that Coronation Street and Granada TV will think about what the impact that smoking imagery can have on young people.

Thursday 7 August 2014

We had a great meeting together yesterday and have so much going on over the summer! We have chosen the launch date for our new campaign which will be at the end of September so we will be spending the summer writing copy for our campaign material, working with local radio to write, produce and record our own infomercial, working with designers to make sure our new campaign logo is perfect and organising the actual launch that will take place in Liverpool City Centre!

Keep your eyes peeled on Tueday 19th August when we will be taking to the streets to chat to the public and get some vox pops about their opinions or our new campaign... All will be revealed soon!