Tuesday 30 September 2014

We are really busy working on our new campaign that will be launched during October half term! Yesterday afternoon we spent some time in the Radio City recording studios as we recorded some voice-overs for our campaign infomercial! We are really looking forward to hearing the finished version!

Thursday 11 September 2014

Best of luck to our lovely Maia who will be representing D-MYST at the Children's Right Conference in Brussels on Monday! 

Maia will be giving a short presentation about D-MYST and speaking about how the tobacco industry targets young people to take up smoking with their marketing practices, how young people are being targeted, and how effective marketing practices are in influencing the consumption preferences and purchase requests of young people. Maia will also be taking part in roundtable discussions!

We look forward to seeing the photos!

Monday 8 September 2014

We took an exciting trip to London on Saturday to visit the BBC HQ and deliver our 10,000 postcards signed by the people of Liverpool in favour of our SmokeOff campaign. 10,000 postcards is a lot to fit on a train and carry around London, but totally worth it to make a difference!


When we got to the BBC HQ each bag of postcards (there were 16 of them) had to be labelled and x-rayed! It took a long time...! We now await a response from the Executive Producer of Eastenders to see what he thinks about the support for our campaign and if he thinks there is editorial justification for all the smoking scenes in Eastenders.


We are now working really hard on our new campaign that we will be launching in October half term!

Tuesday 2 September 2014

On Friday we headed to Manchester to deliver our SmokeOff signed postcards to the offices of Coronation Street! Just over 10,000 of them were taken to Media City along with a covering letter asking producers to justify the amount of smoking shown before the watershed.


We also got ourselves onto the famous cobbles of Coronation Street and had our pictures taken outside of the country's most famous pub!


We are currently awaiting a response from the producers and will update you when we have more news.


This week we shall be taking the remainder of the signed postcard to Eastenders....!